Your guide to best practice and innovation in Association events

Nicolette Hughes
Event Strategist, Director, MNH Consulting
With over 28 years’ experience, Nicolette Hughes is an events industry leader and consultant on how to make projects a strategic success. Most recently at the Association of Superannuation Funds of Australia (ASFA) where she was Director Product Strategy and Innovation and led the largest pensions event in the world for 1500+ delegates, she is currently a Strategic Advisor to the International Congress of Actuaries (April, Sydney 2022 for 1200+ delegates). Nicolette has won various awards including NSW MEA 2017 Inhouse Event Manager of the Year and is invited regularly to speak at industry events locally and internationally including AIME, ITCMA Bangkok, MEA.

What is the difference between making an association event a success compared to corporate or other type of events?
Limited budgets don’t have to mean limited innovation. How can you maximise innovation when faced with a minimal budget? What is best practice to create an amazing delegate experience?
Nicolette Hughes has spent 28 years in working with association events across various industries and you will hear the successes, critical reflections, mistakes and risks from her colourful journey.

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Key takeaways:
1. What are some innovative ideas for delivering association events?
2. How can you create excellence and a high standard?
3. How can you leave an event legacy and make each year for an annual event a unique experience?

Event type: Session
Track: Best Practice
When: Tue 10:40am – 11:25am

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