For over 20 years, GPJ and IBM have collaborated to deliver events across Australia & New Zealand. Attend this session to learn how, through strong client-agency collaboration, IBM’s flagship Think Summit grew to become a multiple award-winning experience.
Continually Improving a flagship Experience – the story of IBM’s Think Summit
1. How an agency and client come together to co-create award winning conferences.
2. Using technology to understand more about the audience and creating events that are designed with a customer-first mindset.
3. Building an annual flagship event that builds a community
Event type: Session
Track: Best Practice
When: Mon 2:45pm – 3:30pm