How to Stand Out and Drive Demand Digitally

Aaron Fuller
Head of Product, Qantas Loyalty, Qantas Airways Ltd
Bricoleur. Experimentalist. Table Tennis Tragic. Aaron joined Qantas in 2015 as Head Of Marketing for New Ventures, and is currently Head Of Product for Qantas Frequent Flyer where he utilises his deep expertise in data-driven product and marketing plus his passion for customer experience and user centred design. With a Masters of Business, Environment and Marketing, Aaron has launched three new business ventures and understands the value of pace and the cost of going slow. Aaron is an inspirational leader who has served on the Board of the International Mentoring Association from 2009 to 2014 and he teaches and lectures at UNSW.

We compete for customers attention. They have less of it every day. Impatience grows also, and your competition is the best online experience your customers have, regardless of the industry. To stand out, you need more than relevance and context. You need a personality. You need to mean something. You need to be compelling and evoking. Digital provides the ability to drive demand, drive awareness. drive engagement. drive results. Practical tips, tricks and war stories on what works and what doesn’t.

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Key takeaways:

Event type: Session
Track: Sales & Marketing
When: Mon 1:50pm – 2:35pm