How to Stand Out and Drive Demand Digitally

Aaron Fuller
Head of Product, Qantas Loyalty, Qantas Airways Ltd
Bricoleur. Experimentalist. Table Tennis Tragic. Aaron utilises his deep expertise in Data-Driven Product & Marketing - coupled with his wealth of knowledge and passion of Customer Experience and User Centred Design. A digital native, Aaron provides thought-leadership across management, prdouct, design, media, sales, analytics, emerging technologies, CRM and experience. Aaron has launched 3 new business Ventures in the last 3 years and understands the value of pace, and the cost of going slow. Aaron’s an online innovator and inspirational leader who served on the Board of the International Mentoring Association from 2009 to 2014. He currently teaches/lectures at UNSW and has a Masters of Business & Environment and Marketing to his name, and currently started with Qantas in 2015 as Head Of Marketing for New Ventures, and currently is the Head Of Product for Qantas Frequent Flyer.

We compete for customers attention. They have less of it every day. Impatience grows also, and your competition is the best online experience your customers have, regardless of the industry. To stand out, you need more than relevance and context. You need a personality. You need to mean something. You need to be compelling and evoking. Digital provides the ability to drive demand, drive awareness. drive engagement. drive results. Practical tips, tricks and war stories on what works and what doesn’t.

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Key takeaways:

Event type: Session
Track: Sales & Marketing
When: Mon 1:50pm – 2:35pm

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