We compete for customers attention. They have less of it every day. Impatience grows also, and your competition is the best online experience your customers have, regardless of the industry. To stand out, you need more than relevance and context. You need a personality. You need to mean something. You need to be compelling and evoking. Digital provides the ability to drive demand, drive awareness. drive engagement. drive results. Practical tips, tricks and war stories on what works and what doesn’t.
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