End to end event tech in action. How technology enhances the attendee experience at Salesforce World Tour

Stuart Frank
Director, Strategic Events Asia Pacific, Salesforce
Stuart is Director of Strategic Events at Salesforce - where he leads event programs delivered throughout the Asia Pacific region - including the annual Salesforce World Tour in Sydney. With over 25 years of experience across a broad spectrum of business to business and business to consumer events throughout the region - Stuart has held roles within associations, PCOs, agencies and for the past 14 years as in-house event lead within global technology organisations.

From show floor VR, event data (tracking session scans, booth scans and interactions across the event) to AV (27 projector 195 metre wide screen) and the event operations centre (central monitoring from a security and people flow standpoint). This session will deep dive into how Salesforce bring their company values to life through technology and innovation at the one day event.

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Key takeaways:
1. The power event technologies play in attendee experience
2. Bringing company values to life through events and technology
3. The importance of maintaining focus on customer experience

Event type: Session
Track: Tech Talks
When: Mon 1:50pm – 2:35pm