Experience Design Thinking

Matt Jones
Co-Founder & Brand Director, Four Pillars Gin
Matt Jones is a creative strategist, accidental entrepreneur and self-described serial failure. He has an eclectic background, combining economics, politics, brand experience and gin. From 2006 to 2012, Matt was global head of strategy at Jack Morton Worldwide, based in NYC. In 2013, Matt returned to Australia and co-founded Four Pillars Gin, a craft gin business based in Healesville in the Yarra Valley. Today, when he’s not hanging out at the distillery, he’s one of Australia’s most in-demand speakers and thinkers on business, brand, strategy and creativity.

How to combine brand, experience and human-centred design thinking to take your event strategy, design, creativity and delivery to the next level.
Events are brands in action and communities in motion. So great events bring brands to life brilliantly and in ways that ignite passion and action in their audiences. This session will explore strategic, creative and design-led ways of thinking that will elevate your events and bring new creative possibilities into view.

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Key takeaways:
1. You’ll be helped to rethink the possibilities of events through brand, experience and human lenses
2. Challenge the conventions and limitations that are constraining your current event thinking.
3. Learn new mindsets and skillsets to develop new, value-creating event and experience ideas.

Event type: Session
Track: Event Design & Management
When: Tue 10:40am – 11:25am