Negotiate with Confidence

Sam Trattles
Commercial Deals Negotiator, Other Side of the Table
Sam has built a career around negotiation – through marketing, brand, and sponsorship roles over 20 years. She builds capability and confidence by creating strategies that deliver positive business results. Unlocking the value in all your deals. Sam is a straight shooter who is practical and likes to share her knowledge to help others learn to love negotiating (or to at least, not to hate it).

If negotiating is a big part of your day but you find it challenging to step up to the deals table with confidence this session is for you. Dealing with supplier demands and client expectations is a constant balancing act that can mean things don’t always run smoothly. In this session Sam will share a framework to help you strengthen this skill by understanding the foundations of a good negotiation and the practical applications of it, so you can negotiate with more confidence.

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Key takeaways:
1. Learn a framework for good negotiations
2. Pick up some tips and tactics you can implement today
3. Shift your mindset and feel more confident negotiating

Event type: Session
Track: Event Design & Management
When: Mon 1:50pm – 2:35pm

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